Wednesday, April 23, 2008

Down Beat Gets Free Promotion in Feature Film

Jazz bible Down Beat magazine - or, rather, a promotional item affiliated with the monthly -- makes an appearance in Young at Heart, an entertaining and surprisingly poignant documentary making the rounds at selected theaters around the U.S.

I caught a screening of the film tonight, and noticed that a black Down Beat baseball cap, atop one of the film's many elderly singers, is prominently positioned on screen during one sequence. The "Beat" part of the logo is noticeable for several minutes, and then the man shifts position and "Down Beat" is seen for several more minutes.

More on the movie later. But it's nice to see DB, a mag to which I've contributed for more than 20 years, get a little love.

No comments: