Friday, April 11, 2008
Dooce.com: Four Million Page Views a Month?
Mommy blogs are all the rage, according to Sue Shellenbarger's "Work & Family" column in yesterday's Wall Street Journal.
As evidence, she cited dooce.com, penned by a 32-year-old Salt Lake City mom named Heather Armstrong.
Here's the shocker: The blog reportedly attracts FOUR MILLION page views every month. making it No. 59 on Technorati's ranking of the Web's top 100 blogs. Are those insane numbers legit?
So what's all the fuss about? I thought I'd find out, so I stopped by and discovered an inane post recounting the blogger's recent conversation with a friend on the compelling subject of Culture Club.
Just prior to that is a post concerning the blogger's "pancake buttock" and a friend's reaction to said body part.
Clever, huh? Darn intriguing. Insightful.
I'm happy to see a "writer" succeed on her own terms, in terms of starting her own business, conducting it the way she wants and achieving phenomenal results.
But I'm absolutely astonished that this kind of mundane drivel attracts such a gargantuan audience. Sorry if that's too harsh but, you know, her posts are little more than unfocused, unpolished snapshots from a rather average, uninteresting life.
Why, do you think, this type of content appeals to so many readers? Are they really lacking in ways to waste time?
Guess I need to think less and ignore away my "internal editor" next time I post something.
Or maybe I'll write about last week's bicycle ride with the kids. Overnight ... success!
Note to Heather: I realize that criticism drives you nuts (you need a thicker skin, babe), so feel free to print out my post and run over it with your car, the approach you apparently take when receiving "nasty emails."